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By Shawaki M. Barghouti, E. Cromwell, Anthony J. Pritchard

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This is a complex notion that connotes naturalness, additive-free, "clean" food products that can be "freshly prepared", as well as "fresh off the tree". · Increasingly, food retailers will insist that agricultural products are grown under specified conditions, with pre-agreed inputs, with constant communication between all participants in the food chain. · Meat analogues will break out of their present minority mold and become a significant feature in the market. Consumers will express a preference for pre-prepared food items that are not easily associated with the live animal.

The traditional British beverage, tea, halved in per capita consumption from 1961 to 1990 (see chart). S. S. were $27 billion in 1991. K. is proportionately much smaller but increasing at a significant rate. K. S. · The British public is more concerned about looking good than living longer. Over 60 percent of women are concerned about their weight and half this number are trying to lose weight. · In Britain, the percentage of the adult population that is obese increased during the 1980s from 8 to 12 percent.

Fresh vegetables and fruits. · Exotic and foreign foods. · Healthy fast food. · Healthy breakfasts. · Supermarket take-home foods. · Value-for-money restaurants. · Small, specialized restaurants. · More supermarket own-label products. · More government food regulation. · Premium, indulgence food items. · Drinking in moderation (less spirits, more wine). Product Categories With High Market Potential · Dried fruits (leathers, bits). · Tropical and temperate juices and cordials. · Purees, nectars.

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